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Case Studies

Flexible Response

A Reed-Lane Challenge

Released By Reed-Lane

The Challenge
When the hurricanes hit Puerto Rico, and the island lost power, one of Reed-Lane’s customers knew they had a major problem. While their factories were not damaged, they were only running on emergency power generators. The inventory for many popular OTC products were approaching low, to out of stock, levels. The company reached out to Reed-Lane for extra capacity.
 
The Obstacle
With the bulk being made in Puerto Rico, and exports from the island severely limited, timelines changed frequently. Acquiring components also became a challenge, as the cartons are usually printed in Puerto Rico.
 
The Result
Working with the brand owner, and the carton supplier, Reed-Lane successfully packaged products avoiding the customer from going completely out of stock. Reed-Lane credits its flexibility and speed to being a mid-sized, and privately owned, contract packager.

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